January Edition - Issue #63
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Improve Your Social Strategy in 2022
With the new year here, many students are exploring where they can study in the US. During their search process it’s inevitable that they will end up on social media in an attempt to get inside information on what life on campus is like for international students at their prospective school. If improving on your social media practices (or getting started) is on your check list this year, our article on using social media in your recruitment process might help!
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Networking Corner: Mia Čančarević
 Mia Čančarević is originally from Sarajevo, Bosnia-Herzegovina. Mia holds a BFA in Art History from University of Florida and a Masters in History of Art and Architecture from Boston University. Mia has worked at Valencia College for the past eight years in various student support roles. In her current role as the Manager of International Student Recruitment at Valencia College, Mia is responsible for international student recruitment, marketing and communication. Prior to joining the international team, Mia worked as Coordinator Program Advisor for Architecture. Throughout her tenure at Valencia, Mia has been dedicated to supporting students and their educational goals from all walks of life.
Fun Fact: Mia is skilled in linguistics and is fluent in multiple languages. In her spare time she is engaged in the archaeology field; she has excavated on seven separate missions in N. Macedonia, Italy, Greece, Egypt and Belize.
Connect with Mia through LinkedIn to say hello.
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January’s Staff Pick Add-on Feature
Our trigger email add-on is consistently one of our top recommendations to clients who are seeking to highlight one of their institution’s top programs. This add-on feature is easily a staff favorite because it strategically targets and matches the client to students who have expressed interest in the program of your choice. Once matched, an email will be delivered straight to the prospective student's inbox with a link to your featured profile encouraging the student to submit their information. If you are interested in more information on this add-on let us know!
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Meet Salman Sayyed, the 2021 Travel Video Contest Winner
Salman Sayyed was raised by his mother on the streets of Mumbai, India. While selling books to passerbys, he met a motherly figure who would change his life forever. The woman helped him earn his high school and university degree which allowed him to start working as a tour guide in Mumbai. It was then that he met his third motherly figure who helped him study as an MBA student at Westminster College in Salt Lake City, Utah. Salman’s story is so inspiring that it won the grand prize in our 2021 Travel Video Contest. Now, over the course of the next year, Salman will be providing vlog updates on our YouTube channel. His first vlog is now on our YouTube channel for you and your students to enjoy.
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Boosting your Social Presence
Administrator Question: We are looking to boost our social media presence to reach prospective international students. In your experience, what type of social media posts are the most popular for engagement?
International Student Answer: At InternationalStudent.com, we have observed that students interact and respond most often to video content over other types of social media posts. In the ever growing world of video content, it is important to regularly update your content and create engaging videos that will grab the attention of the viewer. If you are interested in how to most effectively use video in your marketing plan, learn about the multiple different types of videos and platforms you can choose from to promote your institution.
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Headed to FAIE?
Will you be at the FAIE conference next month in Orlando? If so, we would love to connect - in person! Send us an email to schedule a quick meeting at our table or over coffee.
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