December Edition - Issue #62
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2021 Travel Video Contest Winners
Each year we are truly honored in naming our Travel Video Contest winners on the last day of International Education Week. If you weren’t able to catch the winners announcement on our social media channels, we have an update for you here. Congratulations to the grand prize winner, Salman Sayyed who won with his touching video, Community of 3 Mothers! Salman’s story is certainly one we’ll never forget. Be sure to give it a watch and have a box of Kleenex nearby. You can also view these additional outstanding winning videos:
We are very proud of all of the winners- congratulations! We appreciate all of the students who entered this year’s contest and would like to extend a big thank you to any of your students who have participated. To view the full list of winners, visit the official contest page below.
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Another Perk For Partners Like You
As we enter the new year we know that many of you will be searching for ways to make your budget stretch. Just as a reminder - with our Partner Renewal and Referral Program you can qualify for discounts off our base packages!
Renewal Program
Starting this year, with our renewal program you save more money each year at renewal through the following:
- 1st Renewal 5% off base package
- 2nd Renewal 10% off base package
- 3rd Renewal 15% off base package
- 4th and every subsequent renewal 20% off base package
Referral Program
For each client that signs on after you refer them to International Student we will reward you with a discount of up to $750 on your next renewal. Let us know if you need our Partner Renewal and Referral Program guide and we will send it your way.
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Staff Pick Add-on Feature
One of our favorite add-on features is our stand-alone email blast. This email is a customized message on a topic of your choice, sent to our subscribers to boost your brand visibility. The targeting of this message can reach our wider email audience, or be more strategically targeted, reaching prospective students who would be an ideal fit at your institution. This add-on is a perfect way to supplement your package as you can expect to see a noticeable uptake in leads following the implementation of the email. If you are interested in more information on this add-on let us know!
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Client Question of the Month
Client Question: We are currently updating our email communication plan, what touch points are students most receptive to when conducting an email lead nurturing campaign?
International Student Answer: When building out your communication plan there’s never a one size fits all solution. We recommend testing and tracking to find the best performing solution for you. However, there are a few key emails that we do suggest including in your plan as you keep in contact with prospective students through your lead nurturing efforts:
- Top programs
- School Statistics
- Student Testimonials
- Locale Information
- Students Support
Request our email communication guide to assist you further on this topic. If you have a marketing or recruitment question that you would like to ask us, send it our way!
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A Few Items To Look Back on In 2021
From the inauguration of President Joe Biden to the continuation of the spread of COVID-19 variants worldwide, 2021 was another year that will be discussed for years to come. Although society around the globe faced many of the same hardships as in 2020, it was also a very promising year for international education as many international students returned to in-person classes on college and university campuses across the United States. And, 2022 shows even more potential for growth as aspiring international students who have had their plans delayed will likely be enrolling in big numbers in the months to come. But before we dive into 2022, take a look at some of the key moments from 2021.
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