Ready or not, here it comes! Summer is almost officially over, but to us, the excitement is just about to start: fall semester. We know that for many of you that doesn’t mean you can slow down on your recruitment efforts, even if you’re balancing welcoming new students. To help you out during this busy time we have a few ways to help keep the recruitment traction rolling. Plus, our Travel Video Contest is just around the corner; not only is it a great project for your new students to take on for the chance to win $4,000, but it can also be a great way for them to share with other students just how great your school is!
Enjoy the Newsletter!
The InternationalStudent.com Team
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August Edition - Issue #58
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Leveraging Your School’s Website to Recruit Prospective International Students
In today’s largely digital recruitment environment, it’s important to leverage each possible means of reaching potential international students, including your website. Making the most of your website will help increase the chance that if a prospect finds you they’ll continue to engage with you by contacting you directly or starting the application process. Our latest recruitment article offers tips for leveraging your school’s website to recruit prospective students. If you would like to learn more, you can visit the link below.
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Sending Email on a Friday?
Friday is great for a lot of reasons and this is just one more to add to the list. Our data shows us that, during this time, our emails sent on a Friday have a higher unique open rate and a nearly three times higher click to open rate than emails sent on most other days of the week. Keep in mind that content, time of year and any specific targeting might impact your results. However, if you’re contemplating when to send out an email to your prospective students - try Friday!
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Networking Corner
We’re excited to continue building community amongst our partners by featuring each of you! This month we’re pleased to introduce you to Dr. Philip Hull, Director of The International Involvement Center at Northwest Missouri State University.
As the Director of The International Involvement Center, Dr. Hull’s mission is to promote an international environment at Northwest. By keeping Northwest traditions alive and introducing new initiatives, it’s evident that he has been successful in helping to internationalize Northwest’s campus. Dr. Hull has created an on-campus environment that allows international students and domestic students to connect and grow along with each other- something we witnessed first hand during a student-facing livestream last year. His positive attitude, witty sense of humor, hard work and knowledge have earned him utmost respect from Northwest international students and the international education community. If you haven’t met Dr. Phil Hull drop him a “hello” on LinkedIn.
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Update your COVID Related Information
As we enter a new academic year, your school has likely made some updates to its COVID protocol. To make sure you have the most up to date information around COVID processes happening on your campus or related to your school’s application, update your profile page. Simply log in to your InternationalStudent.com administrator account, then use our profile editor to make changes. Alternatively, you can send us an email with any changes you’ve made to your processes in light of COVID and we will update those for you.
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Annual Travel Video Contest Coming Soon
Our 16th Travel Video Contest is set to begin next month and we can hardly wait to announce this year’s new theme. Each year we delight in hosting the annual contest which awards four international students simply for sharing their international education story. Last year, our winning videos were nothing short of outstanding and it was a difficult choice to name one first place winner. After much deliberation our judges were able to name Fiqah Rahman, an NYU master’s degree student, the winner of our $4,000 grand prize for her moving video, In the Light of COVID-19.
More details on this year’s contest will become available on the contest home page soon. Students can visit the link below starting on September 1st for more information, or follow us on social media for the latest updates.
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