In these last few days, weeks really, when many of us are intentionally
isolating ourselves, it’s become evident that despite how alone we are
physically, we are very much together in a different way; together through
our experiences, through our grief, through our flexibility, through our
kindness, and most importantly through our hope. Even though we might not be
able to connect at conferences or share a catch-up lunch for a while, we are
here- don’t hesitate to reach out. #inthistogether
The InternationalStudent.com Team
|
|
|
April Edition - Issue #42
|
|
|
Virtual Recruiting and Connecting During COVID-19
Several institutions have
already made the decision to turn to online resources to reach
current and prospective students during this difficult time. We
understand that it is more important than ever to utilize these
resources for recruiting purposes which is why we’ve created a
webinar to help optimize your virtual recruiting.
Join our webinar on April 23rd at 1:30pm ET as we share the ways
in which other colleges and universities have optimized their
online presence at this time. This webinar will help you prepare
ways to alter current processes and highlight ways you can gain
student interest through digital tools.
|
|
|
|
Introducing the International Student Community on Facebook
All members of the
international education community are invited to join the new
International Student Community group on Facebook. This is a
safe space for students to make friends, ask questions and share
useful information with their peers.
If interested, please request to join through your school’s
Facebook page or through your personal account. Feel free to
also share this group with any students who might find it
useful.
|
|
|
|
How to Use Instagram Stories for Your School's Page
Since Instagram Stories were
first introduced in 2016, the platform has evolved into an
important marketing tool for businesses of all kinds because of
its unique capabilities. And, with the addition of Live Stories,
the possibilities with Instagram seem endless. Here are a few
tips to best utilize Insta-stories as a marketing tool for your
school’s page:
- Share posts to your story: This
is an excellent way to get useful information out to users
that might not have time to scroll through their feed.
Stories are located at the top of Instagram users’ feeds so
they’re more likely to quickly view content here. It’s also
a good idea to share your own posts to your Insta-story to
increase engagement.
- Use the features: Insta-stories
have a variety of features that you can add such as
geographical location tagging, hashtags, polls, gifs,
stickers, etc. Using these features makes content engaging
and allows more users to find your page through locations
and hashtags.
- Post images and videos of people
and things on campus: It might be difficult to get a new
image or video on campus at this time. But you can pull from
the archives or ask students to send content to you.
- Create using Canva:
Canva is excellent for creating social media content across
all platforms. They have several templates that allow you to
create original content for Insta-stories. Plus, it’s free!
- Go Live: Similar to Facebook, this feature allows users to
broadcast live to their followers but Instagram Live is even
more user-friendly than Facebook Live. Simply act as if you
were going to post a story but select the “Live” feature on
the far left of the Instagram Stories menu.
Follow
@internationalstudentinfo on Instagram to see how we’re
using Instagram Stories to reach international students.
|
|
|
|
InternationalStudent.com & MPOWER Central America
Scholarship Recipients
We are thrilled to announce
the recipients of the 2019 InternationalStudent.com & MPOWER
Central America Scholarships! A big congratulations to:
Natalie Paetau
$3,000 Scholarship Recipient
Reynaldo Pena
$1,000 Honorary Mention
Cindy
Marin
$1,000 Honorary Mention
We are
honored to have partnered with MPOWER Financing to grant these
scholarships as we believe in the power of international
education and are confident that all three of these students
will use that power to achieve great things.
|
|
|
|
Host a Facebook Live Event with InternationalStudent.com
Having access to the right
tools to reach international students online is vital.
InternationalStudent.com has hosted live events for many years,
and we’re pleased to still be able to offer the opportunity
through Facebook Live events for the second year. The engagement
rates of our live events are powerful, often delivering an 800%
increase compared to a standard social post. If you’re
interested in having InternationalStudent.com host a Facebook
Live event for your school, you can explore
this option or contact
us directly for personalized assistance.
|
|
|
|
