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The new monthly newsletter is designed to keep you up-to-date on new product enhancements, give you tips and tricks to manage the leads we are sending over, let you know where we are traveling to each month and more. |
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Welcome to the February edition of our InternationalStudent.com Partner Newsletter. Spring is less than a month away and we are excited about how the year is starting off. In this edition, we are introducing many of you to trigger emails, and good email marketing practices in general, along with tips on downloading leads.
Let us know if you have any suggestions for future editions. Happy recruiting!
Best Wishes,
The InternationalStudent.com Team |
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Exploring Trigger Emails
 Our trigger emails are automatically sent based on data we collect from students using our site. As an example, if we know a student is interested in agriculture and we know that Mississippi State has one of the best agriculture programs, we can immediately send a targeted email to that student introducing them to the MSU Agriculture program.
The industry standard open rate for education emails is 22% with a click through rate of 2.63%, according to MailChimp. So, if you send an email to 100 students, 22 will open it and 3 will click on a link. Our targeted trigger emails have an open rate somewhere between 30-50%, and a click through rate between 15-25%. Why are they so far above the industry standard? It is because we are delivering relevant content in a timely manner directly to the students inbox.
Want to learn more about adding trigger emails to your InternationalStudent campaign?
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Connor’s Tip of the Month
Download your Leads Directly by Logging Into InternationalStudent.com
Did you know that in addition to receiving monthly lead reports via email you can also download them directly from InternationalStudent.com? Here’s how:
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Click on the link: http://www.internationalstudent.com/site/login/
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Enter your username and password
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Click “View Dashboard” under the School Search Account
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Click the “Mail Icon” to view inquiries
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Select your “Start Date” and “End Date”
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Check the “Download Inquiries” box
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Click “Search” and your leads will download as an Excel sheet
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Your February Resource
Today’s student expects a certain level of service and information when they send an inquiry to your school. The goal of the first point of communication is to create an inviting environment as well as set a strong foundation to transition the student into the next phase of the funnel: applicant. Below is an example of a good first email reply to an inquiry.
What we like about this email is:
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It speaks directly to the student - inviting email
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It mentions Bachelor of Science in Business Studies - personalized message
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Emily introduces herself as his admissions counselor - building communication foundation
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The link to the application - transitioning student to applicant phase
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Welcome Aboard!
 We are so excited to be working with Universidad Nacional Autónoma de México (UNAM San Antonio)! UNAM San Antonio has an InternationalStudent.com profile and an ESLdirectory.com profile to promote their ESL program and more! Check out both profiles and let us know if you would like to make any updates to yours. |
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Tips on Communicating with Prospective Students from Emily Colfer from CCI Greenheart!
 "Our best advice with regards to communicating with prospective international students is to utilize the technological resources you have at your disposal. As our audience is mainly comprised of high school aged students, we like to utilize social media and Skype to recruit and perform outreach. We send out regular newsletters to individuals who have expressed interest in the program, updating them on the new and exciting activities we are adding to our calendar, as well as program discounts and information on enrollment. We also use our Facebook page to share photos and stories from past participants. We have also found that our student testimonials have been helpful in recruiting individuals; we have four or five 30 second snippets of alumni participants from around the world, which we regularly share and promote on our various media outlets. As the Program Coordinator, I am regularly available to speak to potential participants through Skype, which I believe gives the program a more personable feel. When leveraging technology and social media, we try and make our communications clear and engaging while keeping in mind the English level of our audience."
-Emily Colfer from CCI Greenheart |
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Upcoming Conference
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February 23-24: FAIE, St. Petersburg, FL
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